In-House Marketer vs. Dental Marketing Agency: Which Is Right for Your Practice? By: Mark Thackeray Podcast: Dental Marketing Secrets (Episode 143) As dental practices grow, owners inevitably face a critical decision: Should we hire a dedicated in...
Double Down on What You Do Best: The Unfair Advantage of Specialty-Focused Dental Marketing Every year, practice owners face a shiny new object: an opportunity to expand into a brand-new sub-niche, adopt an unproven treatment modality, or target a...
Less Time Behind the Chair, More Revenue: Building a Systems-Driven Dental Practice By: Mark Thackeray Guest: Dr. Ruth Mannschreck (Founder of Shoreline Strategies) Podcast: Dental Marketing Secrets Many dental practice owners operate under the...
Can You Feel What Your Patients Feel? How Emotional Marketing Drives Dental Practice Growth By: Mark Thackeray Podcast: Dental Marketing Secrets (Episode 140) When evaluating business growth, dental practice owners often concentrate heavily on...
When Your Team Becomes the Marketing Bottleneck: Leadership, Conversion, and Radical Candor What if the primary issue holding back your practice’s growth isn’t your ad spend, your SEO, or your target audience? On Episode 139 of the Dental...
Creating Rules for Great-Fit Patients: How Setting Standards Multiplies Growth When you first open or buy a dental practice, it is easy to adopt a scarcity mindset. You feel like you need to treat anyone with teeth who walks through your door. But...
Better Questions Lead to More Treatment: How to Boost Dental Case Acceptance with SPIN Selling When dental practices ask how to grow their revenue, the conversation almost always turns to marketing: How do we get more leads? How do we get more...
Find the Kink: Where is Your Marketing Getting Stuck? It is one of the most common scenarios in dental practice management: A doctor launches a new digital advertising campaign, spends $5,000 over a few months, doesn’t get the surge of new...
The AI Verification Gap: Why Being Recommended by ChatGPT Isn’t Enough to Win Dental Patients “How do I get ChatGPT to recommend my practice?” “How do I rank in Google’s AI Overviews?” If you manage a dental practice...
Building Redundancy into Your Marketing: Why Every Dental Practice Needs Multiple “Anchor Points” Imagine scaling a sheer rock face, suspended hundreds of feet in the air. As you build your anchor at the top of the route, you face a...