Think direct mail is dead? Think again. In this episode, I sit down with Aaron Boone, former NFL wide receiver and CEO of MVP Mailhouse, to talk about why direct mail is not only alive…but absolutely thriving in 2025.
Aaron breaks down the myths, shares what’s working now, and explains how dental practices (whether fee-for-service or insurance-based) can use direct mail to drive serious results.
In this episode, we cover:
- 📬 “Does anyone even read junk mail anymore?”
- 🧠 What types of campaigns work best?
- 💳 Fee-for-service vs. insurance-based practices
- 🎯 The 4 must-control variables for direct mail success
- 🗺️ Free Offer: MAP IQ Heat Map – Learn where your most valuable patients live and how to target more like them (a game changer for local marketing!).
Whether you’ve tried mail before or think it’s stuck in the past, this episode will open your eyes to how smart, data-driven direct mail can play a key role in your modern marketing mix.
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Learn more about MVP Mailhouse:
www.mvpmailhouse.com
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Announcement: We have recently opened up 2 more spots in our Acceleration program. If you are looking to ramp up your new patient flow in 60 days, then contact us to get started – mark@markthackeray.com
