It was a little over 6 months ago now that Covid really started rearing its ugly head in dental practices. And now, we are seeing the ‘Covid Cliff’ – a major dip into the hygiene column. In today’s episode, Cory Pinegar...
Video content is one of (if not THE) most engaging form of content right now in social media. Facebook, Instagram, Pinterest, Twitter, and even LinkedIn are all pivoting towards video as the format of choice. In this episode, I dive into 5...
How effective are branded products? Are all those pens, hand sanitizer bottles, and calendars really working for you? That is the question we tackle in this episode, with special guests Ali Mardanlou and Jeff Glauser of Interstate Specialties...
Imagine if you were able to finally figure out the riddle of recall in your practice?If you could solve that mystery and start inactivating 30-40% of your inactive patients…patients that you’ve already invested time and money to acquire...
When it comes to marketing your practice, there is one person who can provide invaluable insights…your office manager. (perfect timing since September is Office Manager Appreciation Month!)With one ‘foot’ on the practice...
In this episode, I’m joined by Marc Hansen, Director of Enterprise Marketing for Podium, to break down various ways to innovate your practice and serve your patients at a higher level. Specifically, we look at: How your practicing is now...
Ever been trolled by someone on your Instagram page before? Out of nowhere there’s a “patient” who lambastes you on social media for a lousy experience…even though you have no record of them coming in. Recently, Instagram...
More than ever, you need to be maximizing the assets that you already have. In this episode, you’ll uncover one of the biggest assets you have (your team members) and how to effectively engage them in your marketing efforts. Specifically...
In today’s episode, I unveil my secret sauce, what I call Scientific Marketing, and how I use it to create successful marketing campaigns. It’s the same process used by some of the most influential people in history…people...
You are going to love this episode on social media! We have two awesome guests that provide timely perspective from both the external/marketing side as well as the internal/practice side. And what’s even better…they are twins...