What are people saying about your business online? This is the heart of today’s episode- managing your online reputation. Avalon Hartman joins me on the show to break down the best way to approach your business perception and...
Influencers. They are all over the place. From national influencers with 250K+ followers to micro-influencers that dominate your local scene, they seem to be taking over. So, how do you tap into that power? How can you find and collaborate with...
How to crack the code of Instagram and its ever-evolving algorithm. That’s what we are talking about today in this quick tip. Discover the 6 key factors that influence Instagram’s algorithm and how to leverage them to grow your audience...
LinkedIn? For my dental practice? Oh, yes. And Dr. Angela Mulrooney joins me on the show to break down how it’s all done 🔥This is a topic I’ve wanted to discuss for a LONG time. But I needed to find the right guest, and Dr. Angela is...
In today’s market, a basic website simply won’t cut it. Sure, in years past, you could get away with having a mediocre, cookie-cutter website. Not anymore. More important than simply having a website is the MESSAGE that you are sharing...
Cause marketing is a great way to demonstrate your commitment to the community by partnering with local organizations for a good cause. Daniel Dudley of Make-A-Wish Utah joins us today to talk about Cause Marketing and the unique benefits that it...
If you are thinking of buying, selling, or merging your practice then this episode is for you.Whether this is your first deal if you’ve been through this before, this interview will help you navigate the transition process in the most...
Most practices tend to use a ‘copy cat’ approach when it comes to marketing. (They typically look at what their competitor down the street is doing and then do the same thing)But that strategy leads to unpredictable results because...
Yes, we’ve all wanted to transition away from PPOs and move towards Fee for Service. But what does that actually look like? How do you go about even starting? As a follow up to our earlier podcast on a similar topic, I invited Dr. Chad Johnson...
Are you charging the right fees? This one strategy has an enormous impact on your practice profitability. In this episode, I’m joined by KJ Jordan, revenue analyst extraordinaire for Benco Dental, and we tackle this topic head on...