Referrals are the best types of new patients out there. They trust you more, are more likely to accept treatment, less prone to haggling on price, and typically remain patients for longer.But…if I were to ask you to explain your plan for...
The finale of our Email Unleashed series is here. We walk through how one practice generated 584 referrals in 12 months, and another practice produced $204K in crown treatment in just 30 days…using good ol’ email.Listen in and take notes...
Our Email Unleashed series continues with Part II where we dive into numerous Frequently Asked Questions surrounding email marketing: How to get your emails delivered, opened, and readWhat to write? What should your email look like?Should I use...
As a follow up to episode #65 on Google Ads, we are doing a Q&A session about getting started with Paid Search. Tune in to find answers to these questions: What should my Google Ad budget be?Why did Google overspend my account?How often should...
In today’s world of constant noise…timing is critical. To find success in attracting new clients to your business, you need to be reaching prospects at the right time.One of the best ways to do that is through Paid Search Ads or Google Ads...
How much has Facebook & Instagram Ads changed over the past several months? Do they still work? Or are they not even worth the effort?Today, I dive into the constant evolution of FB/IG advertising. Lots of changes have occurred and...
Today we dive into the power of the Pareto Principle (80/20) to identify those marketing activities that are responsible for driving the majority of your success, and how to leverage that data to ramp up your practice even more….while working...
What are people saying about you and your practice?What is the first thing that a patient sees about your office when they go online? Reviews are massively influential. It boils down to this: What other people say about you is significantly...
What are people saying about your business online? This is the heart of today’s episode- managing your online reputation. Avalon Hartman joins me on the show to break down the best way to approach your business perception and...
In today’s market, a basic website simply won’t cut it. Sure, in years past, you could get away with having a mediocre, cookie-cutter website. Not anymore. More important than simply having a website is the MESSAGE that you are sharing...