In-House Marketer vs. Dental Marketing Agency: Which Is Right for Your Practice? By: Mark Thackeray Podcast: Dental Marketing Secrets (Episode 143) As dental practices grow, owners inevitably face a critical decision: Should we hire a dedicated in...
When Your Team Becomes the Marketing Bottleneck: Leadership, Conversion, and Radical Candor What if the primary issue holding back your practice’s growth isn’t your ad spend, your SEO, or your target audience? On Episode 139 of the Dental...
Find the Kink: Where is Your Marketing Getting Stuck? It is one of the most common scenarios in dental practice management: A doctor launches a new digital advertising campaign, spends $5,000 over a few months, doesn’t get the surge of new...
Building Redundancy into Your Marketing: Why Every Dental Practice Needs Multiple “Anchor Points” Imagine scaling a sheer rock face, suspended hundreds of feet in the air. As you build your anchor at the top of the route, you face a...
Driving High-Ticket Treatment: How to Attract More High-Value Dental Cases Many dental practices make the mistake of marketing high-ticket procedures—like All-on-4 implants, porcelain veneers, or Invisalign—the same way they market a $99 cleaning...