How much has Facebook & Instagram Ads changed over the past several months? Do they still work? Or are they not even worth the effort?Today, I dive into the constant evolution of FB/IG advertising. Lots of changes have occurred and...
Today we dive into the power of the Pareto Principle (80/20) to identify those marketing activities that are responsible for driving the majority of your success, and how to leverage that data to ramp up your practice even more….while working...
What are people saying about you and your practice?What is the first thing that a patient sees about your office when they go online? Reviews are massively influential. It boils down to this: What other people say about you is significantly...
Referrals are hands down the best types of new patients out there. Referred patients tend to: trust you morenegotiate less on priceremain patients longeraccept treatment more easilycost less to acquire as new patientsand refer other people to your...
What are people saying about your business online? This is the heart of today’s episode- managing your online reputation. Avalon Hartman joins me on the show to break down the best way to approach your business perception and...
In today’s market, a basic website simply won’t cut it. Sure, in years past, you could get away with having a mediocre, cookie-cutter website. Not anymore. More important than simply having a website is the MESSAGE that you are sharing...
Most practices tend to use a ‘copy cat’ approach when it comes to marketing. (They typically look at what their competitor down the street is doing and then do the same thing)But that strategy leads to unpredictable results because...
Yes, we’ve all wanted to transition away from PPOs and move towards Fee for Service. But what does that actually look like? How do you go about even starting? As a follow up to our earlier podcast on a similar topic, I invited Dr. Chad Johnson...
Are you charging the right fees? This one strategy has an enormous impact on your practice profitability. In this episode, I’m joined by KJ Jordan, revenue analyst extraordinaire for Benco Dental, and we tackle this topic head on...
Strategic practice growth comes from understanding your current position and where you’d like to be in the future. In this episode, guest Tim Kelley and I dive into which 8 numbers/metrics you should be keyed into as you look to scale your...