Most practices tend to use a ‘copy cat’ approach when it comes to marketing. (They typically look at what their competitor down the street is doing and then do the same thing)But that strategy leads to unpredictable results because...
Does your online reputation (reviews, social media, listings) actually reflect your patient experience? For a lot of practices, that answer is ‘no.’ This causes friction for prospective patients and makes it harder for them to...
What role does Hygiene play in your practice? Do you feel like you are maximizing your hygiene potential?Do your hygienists have the tools, resources, and direction to improve case acceptance?Rachel Wall, founder of Inspired Hygiene, joins me on the...
If you have thought about getting started with video marketing or have decided it’s finally time, then this is the episode for you. Matthew Miller of Mad Capper Marketing joins me to reveal his video marketing secrets that are producing great...
The holidays are here! What is your holiday marketing plan?Join me and guest, Lorie Streeter, as we discuss a variety of different marketing strategies for this upcoming season. A few key points that stuck out to me: Bridge the gap of isolation...
It was a little over 6 months ago now that Covid really started rearing its ugly head in dental practices. And now, we are seeing the ‘Covid Cliff’ – a major dip into the hygiene column. In today’s episode, Cory Pinegar...
More than ever, you need to be maximizing the assets that you already have. In this episode, you’ll uncover one of the biggest assets you have (your team members) and how to effectively engage them in your marketing efforts. Specifically...
In today’s episode, I unveil my secret sauce, what I call Scientific Marketing, and how I use it to create successful marketing campaigns. It’s the same process used by some of the most influential people in history…people...
You are going to love this episode on social media! We have two awesome guests that provide timely perspective from both the external/marketing side as well as the internal/practice side. And what’s even better…they are twins...
How do you know what to look at when you are evaluating marketing campaign performance? Which analytics really matter? In today’s episode, we dive into: How to avoid the emotional roller coaster that can come with evaluating your...