Building Redundancy into Your Marketing: Why Every Dental Practice Needs Multiple “Anchor Points” Imagine scaling a sheer rock face, suspended hundreds of feet in the air. As you build your anchor at the top of the route, you face a...
When dentists think about growing their practices, they often focus on searching for the next “shiny object” or massive breakthrough. They look for an overnight marketing miracle, a revolutionary piece of technology, or a hidden trick...