Most practices tend to use a ‘copy cat’ approach when it comes to marketing. (They typically look at what their competitor down the street is doing and then do the same thing)But that strategy leads to unpredictable results because...
Yes, we’ve all wanted to transition away from PPOs and move towards Fee for Service. But what does that actually look like? How do you go about even starting? As a follow up to our earlier podcast on a similar topic, I invited Dr. Chad Johnson...
Are you charging the right fees? This one strategy has an enormous impact on your practice profitability. In this episode, I’m joined by KJ Jordan, revenue analyst extraordinaire for Benco Dental, and we tackle this topic head on...
Strategic practice growth comes from understanding your current position and where you’d like to be in the future. In this episode, guest Tim Kelley and I dive into which 8 numbers/metrics you should be keyed into as you look to scale your...
Who else is ready to break free from lousy PPOs?? Being tied to certain PPOs is a lot like paying taxes: the little reward you receive in the end never seems to add up to the amount you put in. But many dentists wonder…Is it really possible...
What are YOU going to do in 2021 to help grow your practice?With the competition the way that it is, if you are NOT dedicating time and effort towards promoting your practice, you will get passed up.Devin Schumacher joins me on the show to discuss...
With the outbreak of Covid-19 , many practices didn’t know what to do or when they could open their doors again. Some chose to wait it out, hoping that they could survive that long. A few other practices started to embrace teledentistry into...
Does your online reputation (reviews, social media, listings) actually reflect your patient experience? For a lot of practices, that answer is ‘no.’ This causes friction for prospective patients and makes it harder for them to...
What role does Hygiene play in your practice? Do you feel like you are maximizing your hygiene potential?Do your hygienists have the tools, resources, and direction to improve case acceptance?Rachel Wall, founder of Inspired Hygiene, joins me on the...
If you have thought about getting started with video marketing or have decided it’s finally time, then this is the episode for you. Matthew Miller of Mad Capper Marketing joins me to reveal his video marketing secrets that are producing great...