Today I’m joined by Paul Lowry, co-founder of Dental Menu, who’s vision of an in-house membership plan is like nothing you’ve ever seen. Paul shares the many pitfalls of traditional in-house membership plans, such as: Not...
It was a little over 6 months ago now that Covid really started rearing its ugly head in dental practices. And now, we are seeing the ‘Covid Cliff’ – a major dip into the hygiene column. In today’s episode, Cory Pinegar...
Video content is one of (if not THE) most engaging form of content right now in social media. Facebook, Instagram, Pinterest, Twitter, and even LinkedIn are all pivoting towards video as the format of choice. In this episode, I dive into 5...
Imagine if you were able to finally figure out the riddle of recall in your practice?If you could solve that mystery and start inactivating 30-40% of your inactive patients…patients that you’ve already invested time and money to acquire...
When it comes to marketing your practice, there is one person who can provide invaluable insights…your office manager. (perfect timing since September is Office Manager Appreciation Month!)With one ‘foot’ on the practice...
In this episode, I’m joined by Marc Hansen, Director of Enterprise Marketing for Podium, to break down various ways to innovate your practice and serve your patients at a higher level. Specifically, we look at: How your practicing is now...
Ever been trolled by someone on your Instagram page before? Out of nowhere there’s a “patient” who lambastes you on social media for a lousy experience…even though you have no record of them coming in. Recently, Instagram...
Patients love, and tend to be more loyal to, practices whose values align with their own. (This is true with all industries, by the way) Cause marketing is a way to demonstrate your company values to patients in a way that can be both...
In this episode, we are talking about how to get started with Facebook Ads. There is an avalanche of opportunity right now with Facebook Ads to help grow your dental practice. And it all starts with the Facebook Pixel. We dive deep into: ...
In this episode, we talk with Gary Kadi, best-selling author and CEO of Next Level Practice, about the 5 steps of his marketing framework and his unique patient care system. Gary has helped to generate more than $1Billion of increased sales...