Are you charging the right fees? This one strategy has an enormous impact on your practice profitability. In this episode, I’m joined by KJ Jordan, revenue analyst extraordinaire for Benco Dental, and we tackle this topic head on...
What role does Hygiene play in your practice? Do you feel like you are maximizing your hygiene potential?Do your hygienists have the tools, resources, and direction to improve case acceptance?Rachel Wall, founder of Inspired Hygiene, joins me on the...
It was a little over 6 months ago now that Covid really started rearing its ugly head in dental practices. And now, we are seeing the ‘Covid Cliff’ – a major dip into the hygiene column. In today’s episode, Cory Pinegar...
In today’s episode, I unveil my secret sauce, what I call Scientific Marketing, and how I use it to create successful marketing campaigns. It’s the same process used by some of the most influential people in history…people...
You are going to love this episode on social media! We have two awesome guests that provide timely perspective from both the external/marketing side as well as the internal/practice side. And what’s even better…they are twins...
How do you know what to look at when you are evaluating marketing campaign performance? Which analytics really matter? In today’s episode, we dive into: How to avoid the emotional roller coaster that can come with evaluating your...
In today’s episode, we will be diving into a topic that I get really excited about because I’ve seen sooooo much success with it and that is email marketing. We discuss the WHY behind email marketingWhy I believe it’s the marketing backbone of...