In-House Marketer vs. Dental Marketing Agency: Which Is Right for Your Practice? By: Mark Thackeray Podcast: Dental Marketing Secrets (Episode 143) As dental practices grow, owners inevitably face a critical decision: Should we hire a dedicated in...
Double Down on What You Do Best: The Unfair Advantage of Specialty-Focused Dental Marketing Every year, practice owners face a shiny new object: an opportunity to expand into a brand-new sub-niche, adopt an unproven treatment modality, or target a...
Can You Feel What Your Patients Feel? How Emotional Marketing Drives Dental Practice Growth By: Mark Thackeray Podcast: Dental Marketing Secrets (Episode 140) When evaluating business growth, dental practice owners often concentrate heavily on...
Creating Rules for Great-Fit Patients: How Setting Standards Multiplies Growth When you first open or buy a dental practice, it is easy to adopt a scarcity mindset. You feel like you need to treat anyone with teeth who walks through your door. But...
Better Questions Lead to More Treatment: How to Boost Dental Case Acceptance with SPIN Selling When dental practices ask how to grow their revenue, the conversation almost always turns to marketing: How do we get more leads? How do we get more...
The AI Verification Gap: Why Being Recommended by ChatGPT Isn’t Enough to Win Dental Patients “How do I get ChatGPT to recommend my practice?” “How do I rank in Google’s AI Overviews?” If you manage a dental practice...
Building Redundancy into Your Marketing: Why Every Dental Practice Needs Multiple “Anchor Points” Imagine scaling a sheer rock face, suspended hundreds of feet in the air. As you build your anchor at the top of the route, you face a...
Mastering Your Mindset: James Clear’s Blueprint for Dental Practice Growth Running a successful dental practice requires more than just clinical skill or a massive marketing budget. Ultimately, long-term business success boils down to psychology and...
How AI Visibility and GEO (Generative Engine Optimization) Are Changing Dental Marketing Marketing a dental or orthodontic practice used to follow a familiar playbook: buy a prominent listing in the Yellow Pages, foster a strong local referral...
Generative Engine Optimization (GEO): How to Get AI to Recommend Your Dental Practice For years, dental marketing has been dictated by the traditional rules of Search Engine Optimization (SEO). The goal was clear: optimize your website, build links...